17 August 2009
Enterprise 2.0 or Marketing 2.0
Thought provoking article on the applications of Web 2.0 internally (sometimes called Enterprise 2.0) vs Externally…
I know how heretical this may sound, but is social media outside the firewall truly productive? I guess I can guess some of the answers in terms of wisdom of clouds, tapping into the mindset of consumers and turning that into lucrative products, niche marketing in the long long tail. But, does any of this actually generate wealth? In the firewall we create things and sell them, that’s the business model. Most of what goes on there is invisible. We want at least some privacy, and often we want a lot, confidentiality is important to any business – few, if none can be 100% transparent.
Which side of the firewall is hotter?
