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Wikimasho wiki consultant Archives: social software

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17 August 2009

Enterprise 2.0 or Marketing 2.0

Thought provoking article on the applications of Web 2.0 internally (sometimes called Enterprise 2.0) vs Externally…
I know how heretical this may sound, but is social media outside the firewall truly productive? I guess I can guess some of the answers in terms of wisdom of clouds, tapping into the mindset of consumers and turning that [...]

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17 August 2009

Social networking on Intranets

Extract form UseIt’s survey into social tools:

Underground efforts yield big results. Companies are turning a blind eye to underground social software efforts until they prove their worth, and then sanctioning them within the enterprise.
Frontline workers are driving the vision. Often, senior managers aren’t open to the possibilities for enterprise 2.0 innovation because they’re not actively [...]

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30 April 2009

What is enterprise social software?

Enterprise social software is such an amorphous term; it means different things to different people and covers software that come from different heritages that are increasingly converging.
The Association for Information and Image Management (AIIM) defines Enterprise 2.0 as “a system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in [...]

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